If there's one thing that decades of marketing and advertising can teach you, your logo significantly impacts your brand's identity. Some of the biggest companies in the world depend on their logos' success to communicate with their customers, and it works. A good logo is an incredibly effective piece of marketing collateral. At the same time, creating a logo can feel overwhelming, especially if you don't have a background in design, marketing, or advertising. Even when working with a team of professionals, you should still know how to choose the right colors for your logo design.
Start With the Basics
Before you spin the color wheel, start with the basics of designing your logo. The safest place to begin is with black and white. Once you look at your logo in black and white, you will be able to notice if there are any glaring issues. For example, if the font you chose feels too whimsical for your product line or has a size issue with different elements. After you feel satisfied with your logo as a black-and-white design, you can move on to learning about colors and color theory.
Before you launch your brand, you should have a solid idea of color theory. It's necessary for many aspects of running your business. From designing packaging to using colors on your website and mobile app, you must know how to use color theory for your business. Start with these straightforward examples:
Black and white for luxury, simplicity, and technology
Red for grabbing attention and for exercise and fitness brands
Blue for trust, financial businesses, and health products
Green for healthy living, groceries, and food products
Yellow for creativity, fitness, dance, and spirituality
Purple for high-end products or alternative remedies
Play With Colors To Stand Out & Match Color Schemes
In today's digital landscape, consumers expect the wow factor, and you can live up to that by playing with logo colors so that your brand stands out. Even if your logo is in black and white, you will want to use color in other aspects of your day-to-day marketing and communications.
Unless you're an LGBTQ+ organization, you must be careful not to sample the entire rainbow when creating social media posts and website content. At the same time, color helps you make an impression on consumers so that your brand becomes memorable, which leads to more sales and a more extensive customer base.
The way to achieve this is by matching your color schemes. Start developing a guide for your branding early in your design process. Keep track of what colors you use most often to keep everything consistent.
Link Your Brand Personality & Color Palette
Brand identity is a massive piece of the puzzle regarding sales, so you will want to link your brand personality with your chosen color palette. When creating a tailored color scheme for your logo and branding, you will see various hues, even within one color family. You can play with lighter color tones for a more cheery and upbeat personality, or you can go a more saturated route that will communicate luxury and trust.
Your brand personality is going to shine through even in your accent colors. If you need a clear idea of how you want your customers to perceive your brand, take some time to work through your options before committing to logo and brand colors.
Consider the Best Brand Colors for Your Industry
Your logo should fit seamlessly alongside other leading brands in your industry. Even though you need to play with color to separate yourself from the herd, you don't want to be the one wild card in the bunch.
For example, if 95% of financial businesses use blue as a base logo color, you will stand out negatively if you choose red or orange. Do your research before you sit down with a designer, and have some key points of inspiration you want to use from within your industry.
Evaluate the Context of the Logo
As you settle on your final design, evaluate the context before launching your official logo. Previously, companies only had to think about how their logo would look on a van and a cap. Your situation is vastly more complicated. You must ensure your logo colors appear well across multiple platforms, including social media and mobile phones. Do as much testing as you can and adjust your colors where necessary.
Start your business off with impeccable branding that communicates exactly who you are. Discover the power of a perfect logo and connect with your customers on a new level.