Threads is Meta's answer to Twitter and has been successful since its launch. On this new social media platform, you can post to millions of users, reaching customers old and new. Of course, this app isn't a one-to-one with Twitter. Businesses must proceed with care as they make a name on this new, untried platform.
How To Set Up Your Profile
Threads by Instagram is still in the early stages, and users can expect new features as the platform gets its footing. For now, this social media app has a solid connection to Instagram, Meta's platform for photos and videos. You first need an Instagram account to create a profile on the new site.
You can download the new app once you've created an Instagram profile. It will prompt you to sign in via your Instagram credentials, then allow you to set the following:
You can import these on your Instagram profile if you've already created them.
What Kind of Content Should You Post?
Since you can import content from Instagram, sharing the same photos, videos, and reels makes sense. This is an excellent place to start; it requires minimum effort and lets you gauge what users like. Visual media also has a high engagement rate, so these posts are a great way to build your following.
You should also take advantage of direct engagement by asking questions and holding contests. Doing so prompts replies and tags, boosting your presence in the algorithm. Customers also appreciate contests and challenges because it feels like their favorite brands are giving back, creating a bond of trust between consumers and the company.
Finally, this platform makes an excellent stage for new product or service announcements. Hashtags can generate a buzz, getting people excited about your latest offerings and ensuring a generous audience when the line debuts.
You now know the best type of content to post, but how can you ensure it does well? Fortunately, social media experts have a few tips.
First, announce your arrival on the new app by posting on other social media platforms. Ensure you link to your profile so followers on Twitter, Instagram, and Facebook can easily find you.
Next, set up a consistent posting schedule to ensure your new followers always have something to engage with. Many apps can schedule posts in advance and even coordinate content across platforms.
Finally, monitor replies, tags, and hashtags. If something problematic pops up, you want to know immediately.
It's easy to make mistakes when rushing to establish your presence on a new social media platform. While sharing is a powerful marketing tool, it can damage a brand if an offensive post goes viral.
One of the top ways to avoid backlash is to screen posts before they go live. A second pair of eyes can spot problematic wording, avoiding embarrassment and the need for an apology.
You also need to carefully research hashtags before using them. Many companies have jumped on an innocent-sounding hashtag, only to find its use inappropriate. The same goes for memes. This staple in internet humor is a great way to connect with the younger crowd. Still, these visual jokes often have long, complex histories that can reflect poorly on businesses that utilize them carelessly.
Threads from Instagram are familiar because of their ties to Meta and its similarity to Twitter, but that doesn't mean marketing strategies used on these platforms will transfer. Instead, companies should measure audience responses to various content and adjust their approach as more users join, and the platform evolves. By getting on this app early, you can establish a solid following and take full advantage of features as they roll out.