5 Best Practices of Using Zoom Backgrounds

Video conferencing is now a staple of professional communication, and how you present yourself on camera matters more than ever. One often overlooked but powerful way to elevate your presence in virtual meetings is by using the right Zoom background. Whether you’re meeting with clients, colleagues, or partners, a thoughtful background can instantly set the tone, convey professionalism, and reduce distractions.

Here are five best practices for making the most out of your Zoom background—along with how Custom Virtual Office can help you look polished on every call.

Why Is It Important To Have a Professional Zoom Background?

First impressions count—even on screen. A cluttered room, an unmade bed, or distracting wall art can take attention away from your message. A professional Zoom background helps you maintain a clean, consistent, and branded image, especially when working remotely or from varied locations.

It’s also a key part of Zoom etiquette. Just as you wouldn’t show up to a business meeting in pajamas, you shouldn’t attend a virtual meeting without considering what’s behind you. A polished background helps you project credibility and confidence.

1. Choosing a Clean and Professional Background

Start with a simple, tidy background. This could be a high-quality virtual office, a blurred version of your real room, or a neutral setting like a bookshelf or clean wall. Avoid anything too busy or overly personal.

The best Zoom backgrounds for work create a sense of professionalism without drawing too much attention. Custom Virtual Office provides sleek, pre-formatted backgrounds designed specifically for business use, ensuring you always look put-together.

2. Use Custom Logo Backgrounds for Client Calls

If you’re representing your company or personal brand, consider using a background that includes your logo. This subtle branding touch adds credibility and reinforces brand recognition.

With Custom Virtual Office, you can easily get customized Zoom backgrounds that include your logo. These are ideal for client calls, webinars, and networking events where professionalism and branding go hand in hand.

3. Ensure Proper Lighting & Camera Positioning

Even the best background will fall flat if your lighting or camera angle is off. Make sure you’re well-lit from the front—natural light works great, but a ring light or softbox can be a game-changer if you’re in a dim space.

Keep your camera at eye level and centered so your background frames you naturally. These small adjustments can make a big difference in how polished and professional you appear.

When considering Zoom best practices, lighting and camera angles should be at the top of your checklist.

4. Use A Background Relevant to Your Field

Tailor your Zoom background to reflect your industry or audience. A creative professional might opt for a modern, artistic background, while someone in finance might prefer a more traditional, clean office look.

The key is to align your visual presence with your message. Backgrounds that feel “on brand” help you connect with your audience more effectively and make your presentation more cohesive.

5. Avoid Distracting Colors or Text

Bright colors, complex patterns, or text-heavy images can distract viewers from what you’re saying. Avoid backgrounds that clash with your clothing or cause lighting inconsistencies.

If you do use text (like a logo or tagline), make sure it’s subtle and doesn’t dominate the screen. Simplicity always wins when it comes to background design.

A well-chosen Zoom background can enhance your professionalism, reinforce your brand, and eliminate distractions in virtual meetings. By following these five best practices, you’ll not only look better on camera—you’ll also boost your credibility and confidence.

With Custom Virtual Office, you can access a suite of branded and professional Zoom backgrounds tailored to your role and industry. Whether you're leading a presentation, pitching a client, or checking in with your team, we help you show up as your best self—every time.

Let Custom Virtual Office upgrade your virtual presence today.