Are you wondering whether it’s worth it for you to go through the trouble of setting up different backgrounds for Zoom? It turns out there are many great reasons to make the leap and have custom virtual meeting backgrounds available for employees. Whether you have virtual meetings daily or just a few times a month, having a custom virtual meeting background can improve the experience for all involved. Here are five of the top reasons employers are setting up custom Zoom backgrounds.
1. Build Brand Recognition
You have an excellent opportunity to market and build brand recognition when choosing different virtual meeting backgrounds. For example, creating a custom Google Meet background that features your logo can help build brand recognition whenever you or your employees meet virtually with someone outside of your company.
Increasing brand recognition is one of the most important things you can do for the success of your business. When people are familiar with a brand, they’re more likely to trust and shop with that brand over a brand they’ve never heard of before. For this reason, a lot of companies spend thousands of dollars every year boosting their brand exposure and recognition.
It can be hard to increase brand awareness unless you’re constantly considering how to get your brand in front of more people. Using custom meeting backgrounds featuring your logo is one of the most accessible and affordable ways to increase brand exposure. So if you’re working with a tight marketing budget, customizing your virtual meeting backgrounds is a financially wise choice that can make a big difference for your business.
A company that presents a uniform front is generally more trustworthy than a company that doesn’t. One of the best ways to boost uniformity across your company is to use custom Zoom meeting background options for every virtual meeting.
Uniformity in Zoom Meeting background images is not only a great way to impress clients, but it’s also a great way to give your employees a sense of belonging. When all employees have the same meeting background, it’s a reminder that they’re all in this together and equally crucial to your company’s success.
3. Keep the Meeting Professional & Focused
Have you ever attended a virtual meeting where one or more participants had a lot going on in the background? Whether they have pets wandering around or painters working on a project in the background, any extra movement or clutter can distract all meeting attendees. To prevent distractions and help maximize attendee focus, consider making custom meeting backgrounds available to all employees.
Additionally, a professional meeting background encourages participants to dress accordingly. You wouldn’t want to show up to the office dressed in a t-shirt and shorts, but it’s easy to become too casual when employees work from home. However, suppose you and your employees know your upcoming meeting will look like it’s happening at your corporate office (because of the background you’re using). In that case, you’ll all be more likely to dress appropriately for the occasion.
4. Conceal Their Space at Home
Some of your employees are probably embarrassed about the cleanliness of their at-home workspaces. It can be hard to keep home offices tidy, especially for employees who have young children at home. You can avoid embarrassing your employees by giving them the ability to use custom meeting backgrounds that conceal their home offices entirely and make their work environment appear pristine and attractive at all times.
Backgrounds can boost confidence by concealing cluttered desktops and unattractive office spaces from all other meeting attendees. Your employees will appreciate the opportunity to use a background when they don’t have tidy office areas to show off to their coworkers. The last thing you want to do is encourage employees to turn off their video options during virtual meetings because they don’t want everyone to see the embarrassing state of their home office.
5. Increase Engagement
Meeting backgrounds can be fun because they increase engagement. Whether you choose to have a background featuring your corporate conference room or something a little more fun and casual (such as a beachside or cityscape scene), meeting attendees will appreciate the change of environment.
Working from home can become a little predictable and boring over time, but meeting in a new and exciting place instantly increases employee engagement. Try a custom meeting background today and see how attendee engagement rises if you doubt this.
Try a Custom Background for Your Next Meeting
If you aren’t using custom backgrounds for virtual meetings yet, you’re missing out. More importantly, you aren’t taking advantage of opportunities to help your employees feel engaged and confident in a virtual meeting setting. Whether you primarily use Zoom or Google Meet, there are plenty of custom background options from which you can choose. Give one a try today and see how your employees respond during your next virtual meeting.